Sellers: What You Must Do to Win in a High-Inventory Market This Fall

Christian Conlon
Sep 29
2 min read

The fall real estate season is here — and if you're planning to sell, the stakes are higher than they’ve been in years.

The Reality: You're Competing With 4,000+ Listings

In September 2025, Windsor-Essex recorded 4,040 active residential listings — a massive supply increase from the same time last year.

Pair that with 11 months of inventory and average days on market rising back to 29 days, and it’s clear: buyers have choices, and they’re taking their time.

But here's the good news:Well-prepared, well-priced homes are still selling — and selling well.

Tip #1: Price for the Market You’re In — Not the One You Missed

Many sellers price their homes based on what they “think it’s worth” or what the neighbour got in the spring.

But in a high-inventory market, strategic pricing is everything:

Look at comparable sales from the last 30–60 days, not last year
Don’t price too high “just to test the market” — that can backfire quickly
Use pricing to create urgency and generate multiple offers, not chase them

Pro Tip: Buyers often skip homes that sit too long. The right price upfront gets you sold faster — and often for more.

Tip #2: Marketing Matters More Than Ever

Your home needs to stand out — not just be “for sale.”

Today’s buyers start their search online, and in a sea of 4,000+ listings, photos, staging, and digital marketing can make or break your first impression.

Make sure your home shines with:

Professional photography
Compelling video tours
Targeted social media marketing
Home staging or styling consultation

If buyers don’t connect emotionally in the first 10 seconds, they scroll on.

Tip #3: Be Flexible — On Timing, Showings, and Offers

With buyers being more selective and patient, flexibility can give you a big advantage:

Say yes to last-minute showings
Be open to longer closings
Consider conditional offers (they’re coming back in fashion!)

The more accommodating you are, the more potential buyers you attract — and the better chance you have to convert lookers into offers.

Tip #4: Sell Now — Not in the Deep Winter

Right now, we’re in the sweet spot before the holidays. October and early November tend to bring serious, qualified buyers who are motivated to move before year-end.

If you wait until late November or December, your listing could go stale — or sit through slower months, only to compete again in the spring surge.

Final Thoughts

The fall 2025 real estate market in Windsor-Essex rewards smart, intentional sellers.

You can’t just “list and leave it” anymore — but with the right pricing, prep, and promotion, you can still sell successfully and confidently.

If you’re thinking of selling, I’d be happy to provide a free strategy session, custom market analysis, and step-by-step plan tailored to your home and your goals.

Let’s get you moving before winter arrives.

📩 Christian@realtorsforlife.ca | 📆 Book a free consultation